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Is ABA Therapy Cruel? Separating Fact from Fiction

Carelinks ABA Staff
Girl frowning with thumbs down in a white sweater with heart patterns. Text: "Is ABA Therapy Cruel? Separating Fact from Fiction."


Is ABA Therapy Cruel?


If you’ve searched for ABA therapy online, you’ve likely come across strong opinions—both positive and negative. Some parents and professionals praise it as the gold standard for autism treatment, while others warn that it’s outdated, rigid, or even harmful.

So, is ABA therapy cruel? The short answer: It depends on how it’s done.

ABA therapy has evolved significantly over the years, and modern, naturalistic approaches like the Early Start Denver Model (ESDM) and Naturalistic Developmental Behavioral Interventions (NDBI) are nothing like the rigid methods of the past.

Let’s separate fact from fiction and explore how ABA therapy has changed—and why Carelinks ABA takes a compassionate, play-based approach that prioritizes each child’s well-being.


Where the ABA Controversy Comes From

The concerns about ABA therapy often stem from its early history in the 1960s and 70s when some outdated methods focused on strict compliance and reducing “undesirable” behaviors rather than fostering a child’s natural development.

Critics point to practices like:

Repetitive, robotic drills that lacked engagement.

A focus on eliminating behaviors rather than teaching self-expression.

Rigid programs that didn’t allow for individual needs or personality.

Aversive techniques (now completely phased out) that were once used to discourage behaviors.

Understandably, this has led some people to question whether ABA therapy is still the same today.

The good news? It’s not.

ABA therapy has undergone a massive transformation, incorporating child-led, play-based, and socially meaningful interventions that prioritize autonomy, communication, and emotional well-being.


The Reality: ABA Therapy Has Changed for the Better

The field of ABA has evolved thanks to decades of research, ethical advancements, and listening to autistic voices. Modern ABA therapy:

Focuses on communication, not just behavior. Instead of trying to "fix" a child, therapists help them express their needs in ways that work for them.

Uses play-based, naturalistic approaches. Therapy now happens through engaging, meaningful interactions rather than rigid drills.

Encourages autonomy and self-advocacy. The goal is to empower children, not force them into compliance.

Has eliminated harmful practices. Aversive techniques are no longer part of ABA, and therapy is built around positive reinforcement and respect.

At Carelinks ABA, we embrace these modern, compassionate ABA techniques, ensuring that therapy is child-led, engaging, and developmentally appropriate.

With this commitment, Carelinks ABA is expanding our in-home ABA therapy services to reach more families nationwide, now serving Iowa, Vermont, Utah, Missouri, New Mexico, South Dakota, and Michigan.


What Makes Carelinks ABA Different?

At Carelinks ABA, we use progressive, research-backed ABA therapy models that emphasize:

The Early Start Denver Model (ESDM) – A naturalistic, play-based ABA approach designed for young children.✔ Naturalistic Developmental Behavioral Interventions (NDBI) – A modern framework that blends ABA with child development best practices.✔ Pivotal Response Training (PRT) – A focus on motivation, social interactions, and real-world learning.

This means:

No forced eye contact.

No suppressing stimming behaviors unless they are harmful.

No one-size-fits-all approach.

Instead, we create therapy plans that respect each child’s individuality while helping them build skills in a way that feels natural, fun, and meaningful.


The Bottom Line: Should You Be Concerned About ABA Therapy?

It’s true that not all ABA providers are the same. Some still use outdated methods, while others (like Carelinks ABA) focus on modern, ethical, and developmentally appropriate techniques.

If you’re considering ABA therapy, ask the right questions:🔹 Does the provider use a naturalistic approach rather than strict compliance-based training?🔹 Are they respecting the child’s individuality and autonomy?🔹 Do they encourage parent involvement and play-based learning?

At Carelinks ABA, we welcome these conversations and believe parents should feel fully informed and confident in their child’s therapy.


Want to Learn More?


Read Our Next Blog: "Has ABA Therapy Changed? The Evolution from Compliance to Compassion"


ABA therapy is no longer what it was 50 years ago—and parents deserve to know how it has evolved. In our next blog, we’ll dive into the history of ABA therapy, explore the shift from rigid training to compassionate learning, and explain why naturalistic ABA models like ESDM and NDBI are the future.


About Carelinks ABA


At Carelinks ABA, we provide in-home ABA therapy for children with autism across Iowa, Vermont, Utah, Missouri, New Mexico, South Dakota, and Michigan. Our dedicated team offers personalized, evidence-based ABA therapy in Des Moines, Cedar Rapids, Iowa City, Davenport, Dubuque, Council Bluffs, and surrounding areas. We also serve families in Burlington and South Burlington, Vermont; Salt Lake City and West Valley City, Utah; Kansas City and St. Louis, Missouri; Albuquerque and Las Cruces, New Mexico; Sioux Falls and Rapid City, South Dakota; and Detroit and Grand Rapids, Michigan.


At Carelinks ABA, we focus on naturalistic, play-based ABA therapy that helps children develop communication skills, social interactions, independence, and emotional regulation—all in the comfort of their own homes. Our in-home approach allows children to learn in a familiar environment, making therapy more effective and meaningful.

If you're searching for in-home ABA therapy near you, Carelinks ABA is committed to providing high-quality, compassionate autism therapy that supports your child’s growth and success.


👉 Contact us today to learn more or schedule a consultation!

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Carelinks ABA offers in-home ABA therapy for children with autism, accepting Iowa Medicaid such as Molina, Iowa total Care, Amerigroup/Wellpoint as well as most major insurances. Our team of friendly and BCBAs and RBTs provide flexible scheduling options for your convenience.

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