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ABA Therapy Isn’t What You Think—Here’s How It’s Different Today

Carelinks ABA Staff
Child with surprised expression in front of purple background. Text: "ABA Therapy Isn't What You Think! Here's How It's Different Today." Logo at top.


ABA Therapy Isn’t What You Think:

If you’ve been researching ABA therapy, you’ve probably come across conflicting opinions. Some say it’s the best approach for helping children with autism develop essential skills, while others claim it’s outdated, rigid, or even harmful.

So, which is true? The reality is that ABA therapy has evolved significantly—and modern, naturalistic models like ESDM (Early Start Denver Model) and NDBI (Naturalistic Developmental Behavioral Interventions) are a far cry from the rigid, compliance-based methods of the past.


Let’s break down some common misconceptions about ABA therapy and explain how Carelinks ABA takes a compassionate, child-led approach that prioritizes learning, independence, and joy.


Myth One: ABA Therapy Forces Children to Comply

One of the biggest concerns about ABA therapy is that it forces children to behave a certain way, ignoring their natural personalities and emotions.


🚫 The reality: Modern ABA is about empowerment, not control. Instead of forcing children to comply, naturalistic ABA approaches:✔ Use motivation-based learning to encourage participation.✔ Focus on self-advocacy, helping children express their needs in ways that work for them.✔ Emphasize choice-making, giving children the ability to guide their own learning.


At Carelinks ABA, we follow ESDM and NDBI approaches that are built on fun, engaging, and child-centered techniques—never forced compliance.


Myth Two: ABA Is All About Behavior Control

Some critics believe ABA therapy is only about changing behaviors rather than teaching meaningful skills. While early ABA was focused on behavior modification, modern approaches have evolved to be:

Developmentally supportive, meaning therapy is designed to fit a child’s natural growth.✔ Focused on communication, helping children express themselves in ways that make sense for them.✔ Rooted in social-emotional learning, ensuring children feel understood and valued.


At Carelinks ABA, we don’t believe in “controlling” behaviors. Instead, we focus on teaching skills that improve a child’s quality of life—from making friends to gaining independence.


Myth Three: ABA Is Only for "Severe" Autism

There’s a common belief that ABA therapy is only for children with severe autism or that it’s a last-resort option.


This isn’t true!


✔ ABA therapy is beneficial for children across the autism spectrum.

✔ It helps with communication, social skills, play, emotional regulation, and independence.

✔ It can be tailored to each child’s unique strengths, challenges, and interests.


Whether a child needs help with building friendships, managing transitions, or learning self-care skills, ABA can be customized to their needs.

At Carelinks ABA, we create personalized, strengths-based therapy plans that work for every child, regardless of their level of support needs.


Myth Four: ABA Therapy Is Boring and Repetitive

Many parents worry that ABA therapy consists of endless drills, rigid instructions, and robotic learning.

🚫 The reality: Modern ABA is dynamic, play-based, and child-led.

Naturalistic models like ESDM and NDBI use everyday play and routines to teach skills in a way that feels fun and natural.✔ Learning happens through games, social interactions, and engaging activities—not boring worksheets.✔ Therapy takes place in real-life settings, like home, parks, and community spaces, to make learning practical and meaningful.

At Carelinks ABA, therapy looks like a playdate with a purpose—engaging, enjoyable, and built around each child’s interests.


Myth Five: ABA Therapy Suppresses a Child’s Personality

Some critics argue that ABA therapy tries to make autistic children behave in a more “neurotypical” way, forcing them to mask their natural behaviors.

🚫 The reality: Ethical ABA therapy embraces neurodiversity rather than trying to change it.

✔ We never suppress stimming behaviors unless they are harmful or disruptive to a child’s well-being.

✔ We encourage self-expression, autonomy, and confidence.

✔ We prioritize helping children build skills that support their individual needs, not making them conform to societal expectations.

At Carelinks ABA, we recognize that every child is different—and we celebrate those differences rather than trying to change them.


What Sets Carelinks ABA Apart?

At Carelinks ABA, we use only the most progressive, ethical, and effective ABA therapy models, including:

Early Start Denver Model (ESDM) – A play-based, social-focused approach for early learners.✔ Naturalistic Developmental Behavioral Interventions (NDBI) – An approach that blends ABA and child development principles for a more holistic learning experience.✔ Pivotal Response Training (PRT) – A therapy that focuses on motivation and meaningful learning opportunities.

We are proud to offer in-home ABA therapy in Iowa, as well as Vermont, Utah, Missouri, New Mexico, South Dakota, and Michigan—bringing our child-centered approach to families nationwide.


The Bottom Line: ABA Therapy Has Changed for the Better

Many concerns about ABA therapy come from outdated practices that are no longer used. Today, ABA is play-based, child-led, and built on empowerment.

ABA Therapy Isn’t What You Think

If you’ve ever worried that ABA therapy is too rigid, too robotic, or too focused on compliance, we invite you to learn more about how Carelinks ABA does things differently.


What’s Next? Read Our Next Blog: "Breaking the Myths: Does ABA Therapy Force Children to Comply?"

Now that we’ve covered the biggest misconceptions about ABA therapy, our next blog will take a deeper dive into one of the most controversial topics: compliance.

We’ll discuss:

  • Does ABA therapy force children to obey?

  • How does modern ABA therapy encourage autonomy?

  • How do naturalistic models like ESDM and NDBI promote self-advocacy?


About Carelinks ABA


At Carelinks ABA, we provide in-home ABA therapy for children with autism across Iowa, Vermont, Utah, Missouri, New Mexico, South Dakota, and Michigan. Our dedicated team offers personalized, evidence-based ABA therapy in Des Moines, Cedar Rapids, Iowa City, Davenport, Dubuque, Council Bluffs, and surrounding areas. We also serve families in Burlington and South Burlington, Vermont; Salt Lake City and West Valley City, Utah; Kansas City and St. Louis, Missouri; Albuquerque and Las Cruces, New Mexico; Sioux Falls and Rapid City, South Dakota; and Detroit and Grand Rapids, Michigan.


At Carelinks ABA, we focus on naturalistic, play-based ABA therapy that helps children develop communication skills, social interactions, independence, and emotional regulation—all in the comfort of their own homes. Our in-home approach allows children to learn in a familiar environment, making therapy more effective and meaningful.

If you're searching for in-home ABA therapy near you, Carelinks ABA is committed to providing high-quality, compassionate autism therapy that supports your child’s growth and success.


👉 Contact us today to learn more or schedule a consultation!

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Carelinks ABA offers in-home ABA therapy for children with autism, accepting Iowa Medicaid such as Molina, Iowa total Care, Amerigroup/Wellpoint as well as most major insurances. Our team of friendly and BCBAs and RBTs provide flexible scheduling options for your convenience.

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